5 reasons to have Web-presence
1. You instantly exist
When you establish your web-presence, you stop being invisible to those trying to find you or seek out products and services like yours. We live in the ROBO effect world: customers Research Online Before Buying Offline. People type in their needs into the search engine of their choice and research just about anything that comes up in those queries. If you don't have a web-presence, there is no way they will find you among the queries.
2. Create another stream of income
Websites are powerful marketing sales tools that allow you to showcase, provide information, and address customer concerns creating a "call to action" platform. Use a website to help build your brand and confidence between your company and your customers.
3. Stay open 24/7
Having a website allows you to stay in constant contact with your customers and potential clients. It makes it easier for people to connect with you especially if you have a portal to collect information like a E-mail sign up form. Your e-mail list will be on of your strongest sales tools in generating repeat sales.
4. Become the expert in your niche
By having a website, you can instantly set up shop online and show your customers that this is where they can come to find information about your company, retrieve viable information and products that you have the 'expert' knowledge. A lot of times we may have worked in a particular industry keeping ourselves so focused on the task of the job but not realizing that we have vast knowledge of the industry. There are a lot of people out there wanting that information for free and/or pay for it. So it only makes sense to create a web-presence because your website and social presence are the factors that customers are looking for when they research businesses in your niche.
5. Control your brand
You can use search engine optimization to help control where your site shows up and for what queries. Chose domain names that are not just the name of your business to help with search engine rankings. Create a website that has optimized content. Become an authority by providing content in different forms like video, text, links, images, and audio. Increase your chances to appear in the right queries to help gain important visibility for the right terms.